Geo-targeted Domain Names
Building A Local Web Presence for your Dental Practice
As the UK economy struggles, possessing a fresh, friendly and powerful website designed is now more important than ever. However, experience has shown, that having a great looking website is pretty pointless if no-one can find it on Google.
One can invest a lot of money in Search Engine Optimisation (SEO), pay per click advertising, yet the return on investment proves can be pretty minimal.
Why geographic location search terms are so important?
Well, quite often or not the website may well have been designed beautifully but the software development behind it has not been well-structured or thought through, with little thought being put into geographical location of the dental practice or what patients are searching for.
For example, if you lived in a particular area, and were feeling hungry for a pizza, the first thing you may do is type into Google the name of the area you are living in and the word “pizza”. e.g. In Google you may enter: Sutton pizza; or Sutton pizza restaurants By being location specific, you are narrowing down the area you are searching for pizza.
A list would appear on Google, and most times you would check out any of the top 3 websites that would appear, and eventually visit one of those restaurants. Well, what works for pizza on Google, works for dental practices, too.
Search terms for Dental Practices
In respect of dental practices, the search terms patients are using are usually location specific. e.g. So someone searching for a dentist in Sutton may type into Google: Sutton dentist, or Sutton dental practice A well-designed and developed website would appear in the higher listings of Google from this search, but quite often they may appear lower down the list and appear well below the top 3 (where you need to be).
Why?
Well, although they may have a good website, the domain name (a domain name is the www address the website possesses) is the name of the practice, and not location specific, hence potentially lowering them down the search list. If the domain name was suttondentist.co.uk or suttondentist.com, and as long as the website has been well designed and developed, then Google would rank this website higher, as the domain name has the relevant search term in its name!
Domain name and your website
So, it’s pretty simple, you may have your own website already, or need a website for your practice, but before you take a decision, think carefully about the domain name you choose, as this will most certainly effect your ranking in Google, and ultimately the number of visitors to your website, and finally the number of patients visiting your practice!
How we can help?
As a design, marketing and website firm dedicated to dentists across the UK, we have managed to source a whole array of domain names for you to buy, but in addition, we outline some fabulous website packages and offers. I enclose a current list of domain names available from Samera Studio with this letter, with their current prices, but also outline some great offers if you get your website designed and created by Samera Studio.
Package 1 - Perfetto Website (Perfect)
1. Fully designed website (including a homepage and an inner page template) by an experienced Graphic Designer based on your practice corporate identity
2. Website design fully developed by experienced web-developer
3. Up to 30-page website
4. Logo and practice contact details
5. Online form for patients to contact you
6. Key dental treatment wording for your website pages (up to 5)
7. Interactive Google Map
8. Google Analytics
9. Google Places Account Set Up and Listing
10. SEO – basic set up on index page
11. Free 1-year website hosting and maintenance (including domain name renewals, up to 5 email accounts, advanced website statistics, analytics)
Price: £5.500.00
Package 2 - Extravaganza Website (Extravagant)
1. Fully designed website (including a homepage and an inner page template) by an experienced Graphic Designer based on your practice corporate identity and your vision
2. Up to 50 pages website
3. Logo and practice contact details
4. Online registration form for patients to contact you
5. Key dental treatment wording for your website pages
6. Interactive Google Map
7. Google Analytics
8. Google Places Account Set Up and Listing
9. Practice WordPress Blog
10. SEO – fully optimised on specific pages
11. Youtube account set-up and integration into your website
12. Facebook account and integration into your website
13. Free 1-year website hosting and maintenance (including domain name renewals, up to 10 email accounts, advanced website statistics, analytics)
14. Free 1-year text updates twice a month
15. Free first year phone support from support team
16. 3-hour training on web-marketing strategies, Search Engine Optimisation and Social Marketing strategies (Facebook, Twitter, Blogs, etc.)
Price: £7,600.00
Features like 3D animations of treatments’ and images can be added for an extra charge.
* ALL FEES ARE INCLUSIVE OF ANY OTHER CHARGES
So just give us a call on 0800 0147647 and we would be delighted to help you to get you higher up in Google, and getting you more quality dental patients!
Geo-targeted Dental Domain Names List - please click here to download the relevant list.
