Marketing your Dental Practice
Marketing is about searching for the core meaning of your vision and projecting it into every single layer of your business.
The Samera Studio rules of marketing:
1. Create an effective brand identity which is in full alignment with your business vision.
2. Develop your branding collateral over a range of material; promotions, flyers, website, stationary, signage.
3. Develop a strategic marketing approach based on your budget and timescales.
4. Deliver your message to your consumer. This could be targeted specifically to your consumer type (young, old, gender related etc..), or a specific promotion to communicate the range of services you can offer. It could just be about endorsing the quality of your brand.
5. Religiously measure the effectiveness of your campaigns to determine whether the message is getting through and your practice is growing.
